Sofia brings over 15+ years of office/administrative experience to B&A and oversees our office operations for the entire SE. Sofia has improved many of our processes and procedures that lead to a better Customer Service Experience with our principals, distributors, and operator relationships. Her professional approach is contagious, and we believe her service is unparalleled in our business. Sofia also oversees all Global announcements to all of our Customers. Sofia has brought a superior level of laser focus to our Customer Service Experience. Sofia is bi-lingual (English & Spanish)